Explosive Entertainment

This campaign for the Gillette Rugby League Tri-Nations exploded onto 48 sheets, 6 sheets and press in host cities including London, Manchester and Leeds in November 2005. My decision to feature a star player from each of the 3 competing on specially designed fireworks certainly ignited a lot of interest as record attendances were seen at many of the grounds.

Party poppers handed out at group games offering fans a chance to win Final tickets

Speculative stunt to promote the AUS v NZ Final

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