Use It or Lose It

Car-related crimes account for 13% of all recorded crime in England and Wales. In 2007-08 1.5 million vehicle-related thefts were recorded, around 30% of which took place in car parks. This speculative campaign for Stoplock targets motorists who may be unaware of the risk their car is at whenever they leave it to do the weekly shop.

Warning sign in a supermarket car park

Supermarket shopping trolley ad

Guerilla advertising on a burnt out car

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