This campaign for the Gillette Rugby League Tri-Nations exploded onto 48 sheets, 6 sheets and press in host cities including London, Manchester and Leeds in November 2005. My decision to feature a star player from each of the 3 competing on specially designed fireworks certainly ignited a lot of interest as record attendances were seen at many of the grounds.
Car-related crimes account for 13% of all recorded crime in England and Wales. In 2007-08 1.5 million vehicle-related thefts were recorded, around 30% of which took place in car parks. This speculative campaign for Stoplock targets motorists who may be unaware of the risk their car is at whenever they leave it to do the weekly shop.
The Congestion Charge was never very popular but when it was announced that it would be increasing from £5 to £8 it was enough to turn the air blue. This Swear Box was sent to small businesses in London and presented them with 2 options: either pay £8 every time you say the “C word” or buy a G-Wiz and never mention it again.
I wrote and recorded a whole series of scripts for the DFS during my time at PWLC. Here are some of the best including the award winning “Unhappy Holiday”.