This campaign for the Gillette Rugby League Tri-Nations exploded onto 48 sheets, 6 sheets and press in host cities including London, Manchester and Leeds in November 2005. My decision to feature a star player from each of the 3 competing on specially designed fireworks certainly ignited a lot of interest as record attendances were seen at many of the grounds.
Car-related crimes account for 13% of all recorded crime in England and Wales. In 2007-08 1.5 million vehicle-related thefts were recorded, around 30% of which took place in car parks. This speculative campaign for Stoplock targets motorists who may be unaware of the risk their car is at whenever they leave it to do the weekly shop.