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This viral targeted a slightly younger homeowner by giving the incumbent frontman of Safestyle’s TV advertising a makeover with a distinctly street flava. The result was 50 Percent, a rapper with lyrical skills more akin to Lancashire hot-pot than New York hip-hop.

Borrowing and lending between friends and neighbours is great, but as this little viral movie for uSHARE reminds us, there are some things you positively, absolutely, under no circumstances wish to share.

This viral was written, art directed and edited by me.