My first attempt at an animated gif to illustrate a little spec idea I had for Anusol pile and hemorrhoid cream. The a5 scratchcard would be placed in men’s and women’s health magazines, but would also work as an animated banner ad. Click to play.
This campaign for the Gillette Rugby League Tri-Nations exploded onto 48 sheets, 6 sheets and press in host cities including London, Manchester and Leeds in November 2005. My decision to feature a star player from each of the 3 competing on specially designed fireworks certainly ignited a lot of interest as record attendances were seen at many of the grounds.
The Congestion Charge was never very popular but when it was announced that it would be increasing from £5 to £8 it was enough to turn the air blue. This Swear Box was sent to small businesses in London and presented them with 2 options: either pay £8 every time you say the “C word” or buy a G-Wiz and never mention it again.