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Direct Marketing

This campaign for the Gillette Rugby League Tri-Nations exploded onto 48 sheets, 6 sheets and press in host cities including London, Manchester and Leeds in November 2005. My decision to feature a star player from each of the 3 competing on specially designed fireworks certainly ignited a lot of interest as record attendances were seen at many of the grounds.

Party poppers handed out at group games offering fans a chance to win Final tickets

Speculative stunt to promote the AUS v NZ Final

The Congestion Charge was never very popular but when it was announced that it would be increasing from £5 to £8 it was enough to turn the air blue. This Swear Box was sent to small businesses in London and presented them with 2 options: either pay £8 every time you say the “C word” or buy a G-Wiz and never mention it again.

This was sent to media buyers to promote the huge advertising opportunity that was ITV Sport’s coverage of the Rugby World Cup from the land down under. Each kit contained 6 doses of “Emergency Mouth Wash” (lager to you and me) neatly presented in an upside down tinny.