Love & Happiness according to Dolly & John
This month I had the chance to put my creative skills to use in a non-professional capacity by entering a competition set by a young London-based artist by the name of RYCA (pronounced Rye-ka).
The brief was simple: depict “love” and “happiness” using 2 symbols (he used hearts and smileys in his work).
I took my inspiration from the music world where Dolly Parton once famously sang “Love Is Like A Butterfly” and John Lennon penned the somewhat controversially titled “Happiness Is A Warm Gun” for The Beatles.
I was picked as one of two winners and was given a free “Love & Happiness” print by the artist for my efforts!
I recently completed this identity design for SNAP Executive, a newly formed recruitment consultancy whose aim is to match the best candidates with the best jobs.
Not only did I design the the logo and associated stationery including business cards, letterheads and compliments slips, I also came up with the name “Snap”, which (in case you hadn’t already guessed) is a playful reference to their corporate matchmaking credentials.
I wasn’t able to post September’s ‘Spec of the month’ for a variety of reasons, so to compensate there will be double the fun this month, starting with a one-off poster idea for Kingsmill bread.
Speculative poster for Kingsmill bread
This radio ad was used to promote the White Rose’s extended opening hours. The 10pm closing time meant that shopaholics no longer had to find an excuse to bunk off work for a spot of retail therapy.
This is the first installment of what I hope will be a regular feature on my blog. Spec of the Month gives me the opportunity to showcase my talents as a creative, free from the constraints of the “real world”. If you’d like to get involved and suggest a brand for me have a crack at then please leave a comment below.
Speculative press ad for Nurofen painkillers
Total Taxi Service (TTS) provides competitive accounting services designed specifically for taxi drivers. I was asked by FA Accounting (the company behind TTS) to create an indentity that would appeal to their target market and still work alongside their established brand.
This viral targeted a slightly younger homeowner by giving the incumbent frontman of Safestyle’s TV advertising a makeover with a distinctly street flava. The result was 50 Percent, a rapper with lyrical skills more akin to Lancashire hot-pot than New York hip-hop.
To support their new identity Forths asked me to do a series of of press adverts to promote their brand values. These ads were placed in industry publications and have had an incredible response.